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In the ever-evolving world of real estate development, a name that stands tall is Saudi Egyptian Developers (SED Development). Established in 1975 as a collaboration between the Saudi and Egyptian governments, SED Development has cemented its legacy over the past 45 years by introducing breakthrough destinations that add value through innovative solutions and strategies. With an impressive track record.

SED has played a pivotal role in shaping the landscape of Egypt’s real estate industry. This article delves into the history, projects, and payment system of this iconic developer, shedding light on their commitment to quality, trust, sustainable growth, and customer satisfaction.

History of Saudi Egyptian Developers

Founded on the principles of collaboration and innovation, SED Development embarked on its journey in 1975. With the backing of both the Saudi and Egyptian governments, the company set out to redefine the real estate landscape by creating communities that would become future landmarks. Over the years, SED has consistently delivered on this objective, becoming synonymous with quality, credibility, and timely delivery.

Legacy of Iconic Towers

One of SED Development’s remarkable achievements lies in its portfolio of iconic towers. The company’s commitment to creating landmarks that leave a lasting impact is evident through its legacy of towering structures. What sets SED apart is its unique ownership structure, equally shared by both the Saudi Arabian and Egyptian governments. This equitable ownership not only reflects a strong bilateral partnership but also ensures that customers receive better value for their investment across different product categories.

Diversified Product Offering

SED Development’s success is built on its diversified product offering that caters to both residential and commercial needs. With a focus on creating vibrant communities, SED’s portfolio includes luxurious residential towers and mixed-use developments. Notable projects like Jayd New Cairo, Bleu Vert New Capital, and Nile Towers Maadi showcase the company’s versatility and commitment to creating spaces that integrate modern living with functional commercial areas.

Projects that Shape the Future

The visionary approach of SED Development is evident in its current portfolio of over 50 landmark projects across Egypt. These projects not only define the present but also lay the foundation for the future. With around 24,000 housing units, currently inhabited by over 114,000 individuals, SED has transformed the real estate landscape by fostering communities that bring people together. As the company continues to grow, its commitment to shaping future landmarks remains unwavering.

Sustainable Growth and Values

Central to SED Development’s success is its adherence to core values that drive every aspect of its operations:

Delivering Quality

SED’s commitment to excellence is reflected in its unwavering dedication to delivering projects of the highest quality. This commitment ensures that customers experience a level of craftsmanship that stands the test of time.

Building Trust

Trust is the foundation of any successful real estate venture. SED Development’s consistent track record of delivering projects on time and as promised has earned them the trust of customers, investors, and partners alike.

Sustainable Growth

In an era where sustainability is paramount, SED takes a holistic approach to growth. The company integrates environmentally responsible practices into its developments, ensuring that the communities they create are not only functional and beautiful but also sustainable for generations to come.

Customer-Oriented Approach

SED’s success is rooted in its customer-centric philosophy. Understanding the unique needs and aspirations of its customers, the company designs spaces that cater to their desires while ensuring a seamless and enjoyable experience throughout the journey.

The finest projects of SED

Central – new Cairo

Central is positioned at the heart of the intersecting pathways in New Cairo. This development aims to revolutionize the business and trade environment by presenting a diverse combination of functionalities that embody the energy of a progressive city, featuring an ever-changing assortment of spaces and encounters.

Presenting a range of office alternatives coupled with a choice of the most exquisite retail and leisure options, it introduces an exceptional, globally recognized encounter to New Cairo.

IL-Latini New Alamein

Situated in one of the primary sectors within this emerging city, adjacent to Heritage City and boasting expansive vistas of lakes and unique architectural designs, it’s effortless to momentarily mistake it for a leisurely walk along Madrid’s bustling Gran Via, with its captivating visuals, sounds, and immersive sensations. IL-Latini grants inhabitants an upscale existence, enveloped by well-maintained green spaces featuring numerous pathways for leisurely strolls.

The lifestyle at IL-Latini offers an exclusive and exceptional quality of living. We excel in delivering top-notch, cost-effective real estate solutions through mixed-use developments, establishing ourselves as the reliable and preferred partner for community value-added services, catering to our customer’s needs with excellence in mind.

a haven of tranquility and sophistication in this exceptional destination. A distinctive and inviting residential enclave promises you an idyllic way of life. The venture comprises 120 structures, totaling 1900 opulent residential units, available in five distinct models. Each building follows a layout of (Basement + Ground Floor + 4 Upper Floors) and encompasses amenities like a Clubhouse and a Mall. Nestled within the heart of New Cairo, it spans a carefully selected 70-acre expanse designed exclusively for you. JAYD enjoys excellent accessibility, benefiting from its strategic position near major thoroughfares including the Suez road and Sadat axis.

Nile Pearl

Comprising of a pair of towers that command views over the Nile River, both standing tall at 23 floors and reaching a height of 72 meters. These towers have been meticulously crafted, established on a sprawling 10,000m² expanse in the Maadi locale. The initial tower accommodates 190 residential units, while the second tower functions as a luxurious five-star hotel overseen by Hilton Global Hospitality. Hilton’s top-notch services will be extended to the inhabitants of the residential tower, capitalizing on their exceptional location and captivating Nile panorama.

Positioned advantageously in the upscale Maadi district, SED Nile Towers are strategically situated in the heart of opulence. Positioned deliberately at a distance of 7km from downtown and 9.5km from Zamalek, they are seamlessly connected to the ring road, ensuring a strategic proximity of just 30 minutes from Cairo International Airport. The towers not only present a panoramic view of the widest part of the Nile but also offer a glimpse of the ancient Pyramids of Giza, located a mere 18km away.

Payment System and Future Investments

SED Development’s commitment to customer satisfaction extends to its payment system. The company understands that flexibility is essential, and thus offers a range of payment options that suit various financial situations. This approach makes their projects accessible to a wider audience, fostering inclusivity and enabling more individuals to become part of SED’s vibrant communities.

Looking ahead, SED Development’s visionary approach continues to drive its future investments. With plans to establish seven new projects across Egypt, the company is poised to shape even more landmarks and communities that embody its values of quality, trust, sustainable growth, and customer orientation.

Board of Directors

Initiating with the ultimate objective in mind is a fundamental principle. This is why they have chosen to commence by crafting a strategy that not only seeks to enhance efficiency but also to achieve the utmost enhancement. its strategy focuses on nurturing a robust Human Capital equipped with the insight and guidance to navigate toward the ultimate goal. With a remarkable history spanning over 45 years, Saudi Egyptian Developers have consistently held a leading position in the realm of real estate development with leading management:

  • Mohamed El-Taher – Chief Executive Officer
  • Yasser Salah – Chief Financial Officer
  • Mohamed Abdulhafez – Chief Commercial Officer
  • Shaimaa Hamza – Chief Development Officer

Saudi Egyptian Developers (SED Development) stands as a testament to what can be achieved through collaboration, innovation, and a steadfast commitment to values. With a rich history spanning 45 years, a diverse portfolio of iconic projects, and a customer-centric approach, SED has left an indelible mark on Egypt’s real estate landscape. As the company continues to evolve and expand, one thing remains constant: its dedication to creating not just buildings, but communities that stand as symbols of quality, trust, and sustainable growth.

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